On December 29th, Shenyang Foreign Affairs Office appointed renowned erhu performer Guo Gan as the ambassador for the global promotion of "Hello, Shenyang", marking a new chapter in the comprehensive creation of an upgraded version of the "Hello, Shenyang" global promotion brand.
Guo Gan, born in Shenyang, is a famous Chinese musician in France. He is the Medalist of the French Order of Arts and Letters in 2015, the first winner of outstanding Chinese artist award for civilization and dialogue, winner of "Outstanding Artist Award" presented by the Vienna Parliamentary Hall and Music Festival Organizing Committee, and winner of the "Fifth World Outstanding Chinese Artist Award in 2017", and known by media as the "artist who promotes Chinese erhu the most in the world".
At the appointment ceremony, Mr. Guo Gan accepted an exclusive interview by media, stating that as a native of Shenyang, he is very happy and proud to see Shenyang's current efforts to promote internationalization, rapid urban development, and increasing international reputation and influence. He will use music as a medium to promote Shenyang, have its voice heard, tell its story well, showcase its image, and create an upgraded version of the global promotion brand "Hello, Shenyang".
Since the beginning of this year, Shenyang has carried out high-quality "Hello, Shenyang" global promotion events frequently, showcasing the new appearance of "International Shenyang" in all dimensions, playing a positive role in attracting investment, deepening international economic and trade cooperation and cultural exchanges, and enhancing the international image and influence of Shenyang. Next, Shenyang will comprehensively create an upgraded version of the "Hello, Shenyang" global promotion brand. By appointing internationally renowned Shenyang people, overseas Chinese leaders, presidents of overseas Shenyang peoples’ associations, and senior executives of key foreign-funded enterprises in Shenyang as ambassadors for the "Hello, Shenyang" global promotion, Shenyang will create a promotional matrix for the "Hello, Shenyang" brand, create a good international business environment, and let more Chinese and foreign friends understand Shenyang, visit Shenyang, stay in Shenyang and realize their dreams in Shenyang, further enhancing the internationalization and competitiveness of the city, and showcasing the charm of "International Shenyang" in the Three-year Action Plan for Comprehensive Revitalization and New Breakthroughs.