On February 19th, the Foreign Affairs Office of the Shenyang Municipal People's Government appointed Ma Xiaoping, Chairman of the Japan China Economic and Cultural Exchange Center, as the ambassador for the global promotion of "Hello, Shenyang", to promote the continuous upgrading of "Hello, Shenyang" global promotion brand.

Ma Xiaoping is currently the Chairman of the Japan China Economic and Cultural Exchange Center. He actively unites overseas Chinese in Japan, promotes cultural and economic exchanges between China and Japan, and has made positive contributions to friendly exchanges and economic and trade activities between the Chinese and Japanese people.

At the appointment ceremony, Ma Xiaoping expressed that as a native of Shenyang, he is very happy and proud to see the continuous optimization of the business environment, the sustained improvement of foreign-related public services, and the rapid development of international city construction. Through the platform of the Japan China Economic and Cultural Exchange Center, he will actively promote Shenyang, has its voice heard, tell its story well, showcase its image, and create an upgraded version of the global promotion brand "Hello, Shenyang".

Since last year, Shenyang has carried out high-quality "Hello, Shenyang" global promotion events frequently, showcasing the new appearance of "International Shenyang" in all dimensions, playing a positive role in attracting investment and talents, deepening international economic and trade cooperation and cultural exchanges, and enhancing the international image and influence of Shenyang. Next, Shenyang will comprehensively create an upgraded version of the "Hello, Shenyang" global promotion brand. By appointing internationally renowned Shenyang people, overseas Chinese leaders, presidents of overseas Shenyang peoples’ associations, and senior executives of key foreign-funded enterprises in Shenyang as ambassadors for the "Hello, Shenyang" global promotion, Shenyang will create a promotional matrix for the "Hello, Shenyang" brand, create a good international business environment, and let more Chinese and foreign friends understand Shenyang, visit Shenyang, stay in Shenyang and realize their dreams in Shenyang, further enhancing the internationalization and competitiveness of the city, showcasing the charm of "International Shenyang" in the Three-year Action Plan for Comprehensive Revitalization and New Breakthroughs，and playing a leading role in building the "Six Positioning" of Liaoning in the new era.