Good news!The Shenyang Dongzhongjie Joy City Tourism and Leisure Block has been selected as a provincial-level tourism and leisure block.

On June 17, the Liaoning Provincial Department of Culture and Tourism officially announced the 2025 list of provincial-level tourism and leisure blocks. The Shenyang Dongzhongjie Joy City Tourism and Leisure Block was honored to be included, becoming the only block selected in Shenyang this year.It is particularly noteworthy that the Dongzhongjie Joy City Tourism and Leisure Block is the first block in Liaoning Province to receive this honor by explicitly positioning "fashion and trend culture" as its core driving force and core cultural attribute.

The Dongzhongjie Joy City Tourism and Leisure Block has successfully transformed into the heart of vitality of Shenyang and a cultural landmark for the youth.

✔The block attracts a core customer group aged 19 to 34, which accounts for nearly 50%, making it undoubtedly the heart of the "young power economy".

✔At the block, 21 brands such as Pop Mart and IPSTAR opened their first stores in NE China or the city, bringing the total number of first stores and flagship stores here to 64. The block has successfully organized many ACG events, with sales exceeding 10 million yuan in a single event and attracting over a million "Generation Z" people, becoming a highland of the ACG culture in NE China.

✔The block, leveraging the elements of China-Chic, intangible cultural heritage and immersive experiences, stimulates robust consumption potential. The block has innovated and established an "intangible cultural heritage + commerce + tourism" model. Moreover, it has integrated a variety of business formats including trendy play block, cultural bookstore and family amusement park, thereby building an immersive experiential ecosystem that serves all time periods and diverse customer groups.

✔The block has created a "food + scene + music" night complex, covering Chinese cuisine, Korean cuisine, Western cuisine and barbecue, as well as scenes such as KTV and Live House, enriching the off-hour life in Shenyang.

Go for a visit with your friends!Go to enjoy a one-stop shopping and entertainment experience and explore the fashion and trend culture.